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design & research centric agency mostly working
with creative brands
it's been looooong
Founded in 2018 by architects and designers, we have designers based in six countries and have had the privilege of working with over 50 clients, including Govt of India, the RPG Foundation, and others across various fields.
105+
Works Communicated
55+
Clients
12+
Domains
06+
Countries
02
International Publications
Tailormade services for you.
Brand Packaging & Unboxing:
Conceptualizing and designing product packaging, materials, structure, and the complete unboxing experience.
Creative Content & Copywriting:
Developing high-impact text for web, campaigns, and social media, ensuring a compelling brand voice.
Public Relations
and Media Management
We help you showcase your brand, from securing publication in prominent publications to receiving awards in your field.
Brand Strategy & Identity:
Defining core purpose, values, voice, and comprehensive visual systems (logo, palette, guidelines).
Branded Environment Design:
Designing physical spaces (offices, pop-ups, showrooms) that reflect the brand's identity.
Visual Content Production:
Producing diverse visual assets: photography, video, motion graphics, and illustration across all channels.
Retail Architecture & Experience:
Full planning and design of permanent retail spaces, focusing on layout, fixtures, lighting, and customer journey.
Our collective expertise helps unravel complexities, spotlight what truly matters, and foster genuine trust where it makes the greatest impact. Together, we pave the way for brands to emerge with clarity, confidence, and a distinct identity that resonates authentically.
featured achievements
scale qatar - newsletter
We increased the newsletter’s click rate by implementing a visual design and content strategy.
naila india
Naila was featured on world brand design society, london as one of the coolest coffee branding project.
unesco x rajasthan government
Developed a comprehensive set of guidelines and implemented them effectively for the Master Plan 2026, resulting in a visually appealing and structured document.
thirty cross collective x ficci
Successfully designed and produced essential print and digital marketing collateral for TCC's FICCI event under a tight 10-day deadline.
we have a process
to make things better
[1]
Research: The Discovery Phase
We begin by immersing ourselves in knowledge gathering exploring context, audience, and challenges. This is where we form our initial design thinking, moving past assumptions to define the landscape of the project. The result is a robust understanding that makes all subsequent decisions intentional.
[2]
Strategy: The Direction Phase
Designed entirely from the knowledge gained during Research, the Strategy phase is where we distill complex findings into a clear, unified design position. This critical step defines what we will create and why it will be effective, giving the creative team a definitive roadmap and mandate for success.
[3]
Visual: The Creative Phase
Here, we apply the strategic blueprint to the craft of design. This stage is focused on producing the final, impactful visual experience. By treating research and strategy as the rules of the game, we ensure creativity has the freedom to flourish within defined, purposeful boundaries.
[4]
Implementation: The Delivery Phase
With design principles at the forefront, we seamlessly transition into production. Our goal is to execute a final outcome that is equally creative and functionally flawless. The process ensures the final delivery isn't just a faithful reproduction of the visuals, but a meticulously engineered, sustainable product.
Recent Works
Thirty Cross Collective’s brand book for the henge house, which was published in Architecture Digest, Good Homes, and many more publications.
A new brochure for the Aayojan School of Architecture was designed for both aspiring and established designers. We adopted a bold and direct approach, securing the bid for the design project. We successfully completed the project within the tight deadline and in a single phase.
Hennessy is a new-age skincare brand that focusses on the Gen Z market. Their main focus is on colours and typography. Hennessy recently got published in the World Brand Design Society.
Branding and launch strategy for naila, an artisanal ice cream and coffee brand based out of Rajasthan, was recently published in World Brand Design Society. Known for its “fun” packaging, naila exudes luxury.
House 01 is a family house for four in Jaipur. It focusses on an open environment, inspired by the apartments in Paris. The main concept was to keep the house open to the garden, creating a brutalist yet “cute” look.